How to find the best solo ads for sale

If you are looking to drive traffic to your website, you know how important finding the right traffic source is. If you have made it this far in online marketing, you already know that not all online traffic are created equal. Far from it, there are many cheap types of online traffic that are not going to do you much good. Regardless of how cheap this traffic is, it’s not going to put significant amount of dollars in your bank account.  Regardless of how hard you try in converting that traffic, it’s just not going to happen.

At the other end of the spectrum are high-priced traffic sources. Given the right set of circumstances, this traffic will convert.  If you know what you’re doing you can turn this traffic into cold, hard dollars in your bank account. The problem is navigating the huge space between these two types of traffic. Unfortunately, it’s too easy to get taken in by slick marketing ads and inflated claims.  There’s been a lot of claims made about solo ads. In fact, the claims come so fast and so thick. It’s really hard to tell what the outright lies are from the reality.

The good news is that solo ads do work. Take it from me. Solo ads can convert. Solo ads can take your business to the next level. The question is you need to find the best solo ads for sale. Pay attention to the following discussion:

Why solo ads?

Why should you consider solo ads? Well, solo ads are single ad placements on email lists. When a list owner sends out an email blast to his list’s members, your ad is sent out alone. This is why it’s called a solo ad.

Solo ads are very powerful. They derive their power due to the fact that when people join your mailing list, they want a relationship with you. They want to get more information regarding a particular set of topics. As long as you stick to those topics, they will continue to receive and read your emails.

It really is that basic. It’s all about a relationship between your company and the people who sign up for your mailing list. Solo ads essentially give you access to a targeted audience looking for a targeted information. Not surprisingly, according to market study after market study, email traffic continues to convert the highest. In fact, email traffic, according to many marketing surveys, convert at a much higher rate and produce a better return on investment than even highly-targeted search engine traffic. I know this is hard to believe. I know that there is a lot of hype and inflated claims regarding search engine traffic. But this is the cold, hard reality. Solo ads can deliver if you know what you’re doing. That’s the rub.

All solo ads are not created equal

By this point, you might be really excited about this type of advertising. You might rush out and buy solo ads from the first vendor that you come across. Bad idea. Why? All these types of ads are not created equal. Some ad sources will produce gold. Others are a complete and total waste of your time. Unfortunately, a lot of the marketing hype and online marketing forums out there don’t make it easy for you to make a decision. They often hype all sorts of “best” solo ads for sale. Don’t believe them.

Beware of sellers of “the best” solo ads

The problem with sellers who hype their solo ads as “the best” is that they are preying on your subjectivity. What is best for one person might not necessarily be best for you. In their minds, they’re selling the best solo ads because, hey, they’re making money off their ads. It really is that basic. It’s that elementary. On the other hand, you might not think that these are the best solo ads because they don’t convert. Unfortunately, you paid big money to send your advertising to their list. You end up wasting that money.

You don’t want to put yourself in this situation. It’s crucial that you step away from solo ad vendors who use phrases like “the best” or “the best deal.” Forget about the best. It’s too subjective and too slippery to base your business decision on. You need to use a different framework. You have to employ a different selection strategy. Otherwise, you are going to spend too much money and time only to have very little results to show for all that time and bother.

Focus on buyers’ lists instead

The first thing that you could do to find truly the best solo ads for sale is to focus on buyers’ lists. This is crucial. Why? These lists are generated when people buy a particular product. These are people who have signaled that they are truly interested in a particular niche of products. Since they are interested in buying products that are related to whatever it is that you are pushing, chances are very good that they would also be interested in what you are offering.

It’s not rocket science, folks. There’s really not much guesswork here. The problem is not too many vendors sell buyers’ lists. The reason? It should be simple. Well, actually, it should be obvious. They are using their own buyers’ lists because these lists make money time and time again. The bottom line is if you run across somebody who is selling buyers’ lists, take advantage of that opportunity. You might not run into that opportunity again in the future.

Niche specificity or niche applicability is key

If you cannot buy a buyers’ list, then take the next best approach: look for lists that are very specific to your niche. Now, the problem with this scenario is that you might end up paying too much. You have to remember that in the world of online marketing the more targeted the particular traffic source is, the more likely you would have to pay top dollar for that advertising opportunity. In some cases this is completely unavoidable. The good news is that there is a workaround.

Just like with any kind of niche there are always related niches. These are niches that are not directly related to your niche, but the people who are interested in these niches have historically been proven to be also interested in your target niche. If you find off-niche solo ad providers, this might be the better option to go. This is especially true if they are willing to sell you that advertising inventory for a discount.

Buy a small test and optimize before bulking up

It’s tempting to get all excited once you find a buyers’ list seller in your niche. You might be thinking that you hit the motherlode. Well, you need to slow down. Don’t get too excited. Don’t let your excitement get the better of you. It’s always a good idea to run a small test before scaling up.

Why should you do this? Well, if you use the type of ads that you’ve been running before, you might find out in the worst way possible that the solo ad list members are not interested in your ads – talk about wasting money and time. It’s always a good idea to buy a small test and keep revising or optimizing your ad till you get better results. Once you get promising results, then scale up the size of your solo ad to buy.

At the end of the day, it’s all about conversions, conversions, conversions

It’s too easy to look at solo ads as primary sources of traffic.  I know that a lot of companies that claim to have “the best solo ads for sale” hype up the amount of traffic you will get. Well, I’m telling you right now you can get all the traffic in the world and still end up broke. That’s right, I said it. Traffic is not everything.

In fact, in many cases, it’s much better to have a smaller stream of traffic with the assurance that most of that traffic will convert. You have to always to keep a laser focus on conversions because conversions put food on the table, conversions pay your rent, conversions push your business forward. Massive volumes of traffic, if handled improperly, wouldn’t do much of anything at all. I hope you can see the difference. Conduct your marketing campaigns accordingly.

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What is the big deal with solo and traffic?

I know, if you’ve been doing any kind of online marketing for however long, you probably have heard of the phrase “solo ad traffic.” You probably have ran into or read about people who are all excited about solo ad traffic, I wouldn’t blame you if you are a little bit skeptical. I wouldn’t blame you if you think that solo ad traffic is an online advertising form of snake oil. After all, there are all sorts of scams and frauds being perpetrated all over the internet.

With that said, the reality remains: Solo ad traffic is a big deal. If you are serious about making money online you might want to pay attention to solo ad traffic. Here are the reasons why:

Getting to the reality behind the buzz

There’s a lot of buzz and hype regarding solo ad traffic. In fact, the hype is so thick you can cut it with a knife. People make all sorts of wild claims. People post all sorts of income statements saying that they made millions of dollars with solo ad traffic. Well, I’m not going to go into the nitty-gritty of debunking or criticizing those claims. I am going to the heart of the reality behind the buzz. As the old saying goes, “Where there is smoke, there is fire.”

There’s a reason why people are all excited about solo ad traffic. There’s a reason why all these otherwise professional people are running around like chickens with their heads cut-off when it comes to email traffic. The real reason is simple: email traffic is king. If you don’t believe me you just need to look up marketing research study after study that highlight this fact. Indeed, if you are to line up solo at traffic against social media and search engine traffic, the competition gets left in the dust.

Email traffic converts at a much higher rate. Most importantly, email traffic delivers better ROI. You can screw around with traffic levels. You can screw around with other statistics, but you cannot screw around with ROI. ROI statistics never lie. This is why email traffic should be near the top of your online traffic agenda if you truly want to make money off the internet. Why is this the case?

Traffic based on a relationship

The moment somebody signs up for your mailing list, they actually are telling you that they want a relationship with you. They want you to send your certain types of information. They are trusting you that they will get content that they signed up for. This is a trusting relationship. If you’re able to maintain that relationship, chances are quite good that the person on the receiving end would click on the links you send. Chances are quite high that they would allow their trust for you carry over to the materials you’re sending them. Since they trust you, they are more likely to trust whatever offers you send them. Do you see how this works? Do you see how everything is interconnected? And not surprisingly, solo ad traffic is so popular because it’s built on the cornerstone of advertiser and list member relationships.

Immediacy is important

When somebody sends you a message in social media, chances are you probably blow it off. You have other things going on in your life. You are very busy person. It’s easy to understand this. However, when somebody sends you an email you’re more likely to pay attention. What is the difference? One factor: immediacy.

Keep this in mind: when you buy solo ad traffic your ad gets a broadcast right in front of the eyeballs of the people you’re trying to reach. Other online advertising options don’t give you this power of immediacy, not even close.

You are given more space to set up the offer

If all the benefits of above aren’t awesome enough for you, pay attention to this: when you take out a solo ad, you are given a large canvas with which to paint a word picture in the mind of your prospects. If you know what you’re doing you would be able to set up the reader in such a way that they are ready, willing and eager to click on your offer and make you money. Solo ads enable you to do this because they give you enough space to write a story or write a short blurb, whatever the case may be, so you can set up the deal for ultimate conversion.

You can test quickly and easily

Another thing I love about solo ads is that you are able to set up small tests. When you send out these tests you get immediate responses. This is crucial because you need to do small batches of ad modifications to figure out which ad combination or version converts the most. In many other ad options this simply is not available.

Recycled files help you save time and money

One secret to solo ad advertising is the fact that many advertisers are actually just recycling ads. If you are sure that the list you’re targeting will respond to previous ad campaigns you ran at other lists, you can recycle the ads that you have. As long as you split test with your ads properly, chances are quite good you would make money of that email blast.

Keep the list of reasons above in mind. If you’re still on the fence regarding solo ads, keep in mind that you have a tremendous option at your fingertips that will enable you to take your conversions to the next level. The best thing about list marketing is you are letting the relationship handle all the sales heavy lifting for you. You don’t have to worry about the intricacies. The list takes care of the filtering. Also, it is fairly automatic. With the right autoresponder system and the right program, you can make quite a bit of money pretty much while you sleep. No wonder people talk this particular type of traffic to the high heavens.

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Problematic solo ads 2015 advertisers observed

As I’ve mentioned previously, if you want to learn more about your future or plan for the future more effectively, you need to look at the past. The past will give you clues regarding strategies that can work or fail in the future. If you avoid past patterns, chances are you run the risk of repeating them in the future. It really is that basic. It’s always a good idea to pay attention to problematic solo ads 2015 advertisers used. Learn from their experiences. Learn from their failures so you don’t have to experience them firsthand.

Similarly, when you learn from the shortcomings of the problematic solo ads 2015 advertisers’ men, you can capitalize on their own strengths.  You can also learn to avoid or address their failings. Why do you need to do this?

Solo ads can be a hit-or-miss affair

The truth is, if you don’t know what you’re doing, solo ads can burn up a lot of money. You can pour tons of dollars into a solo ad campaign and have very little to show for it. It can be that harsh. I know that there is no shortage of people claiming that they made all these money by running solo ad campaigns. I don’t doubt them. The problem is you don’t hear from those who lost a tremendous amount of money. You only hear the successes. You fail to see people who came up short. Always remember this. This is why it’s always a good idea to pay attention to campaigns that did not work out so you can pick up key lessons that can help you increase your chances of success in the future. Here are some of the harsh lessons these advertisers learned:

Buying from hyped providers

In the online marketing game there are sure to be rockstar advertising sellers. These are people who have established quite a reputation for themselves as big-time marketers. They have become solid grounds as far as online advertising goes. The problem is regardless of the renown that they have achieved it doesn’t necessarily mean that you have to buy from them. If anything, hyped or notorious providers often produce the lowest-converting traffic. The reason is simple. If they are so sought-after in your niche, chances are their mailing lists are saturated. Chances are you’re not the first person to have the idea of advertising on their mailing lists. Since their lists are saturated, how do you think this will impact your success?

Buying from professional solo ad sellers

There are a lot of people who make a living just selling solo ads. These are people who contact advertisers and sell solo ads on a bulk basis. I’m not at all saying that these people are scammers are frauds. What I am saying is there is a tremendous incentive to cut corners and bend the rules. After all, since they are just selling ad spaces then they have all the incentives in the world to pad their newsletter member lists. Do you see where I’m coming from? If you want to avoid a situation where the vast majority of the traffic you’re getting are not even real people, but are software generated. Stay away from these types of sellers.

Buying from self-serving reviews

One of the most problematic solo ads 2015 advertisers suffered from is when they bought from solo ad providers advertised through reviews. When you study these reviews very carefully, you would notice that they suffer from conflict of interest. The more the review writer can persuade you to buy from a particular solo ad seller, the more money that writer gets. Do you see the problem here? Do you see how this harms your business? Avoid buying from self-serving reviews. In fact, I wouldn’t even pay attention to solo ad reviews at all. Instead, I would focus on alternative sources of solo ad traffic.

Failure to test

In the off chance that you were able to find hype provider or a professional solo ad seller that sells high-quality traffic, you can still drop the ball. That’s right. I know it’s hard to believe, but you can still screw things up. Why? You can’t fail to test. You need to run small tests to ensure that the ad that you’re putting in front of those eyeballs as the most optimized ad possible. What does optimization mean? Well, it all boils down to one thing and one thing alone: conversions. You have to optimize and tweak your words in such a way that they maximize the interest of the person in buying from you. Otherwise, you have no business advertising to that person.

Using the same ads over and over

Another common sin committed by 2015 advertisers using solo ads is constant recycling of ads. You have to remember that just as people burn out with banner ads, they also get tired of the same email ads. Try to mix things up. Try to conduct small experiments where you change the words of your ads. Whatever you do make sure that you don’t use the same ads over and over again.

Failure to use the LKT funnel with cheap solo ads

There is a way to make money with cheap solo ads. There are solo ad providers that will sell you solo ad traffic for a few pennies a click. The trick here is to drive that traffic to a series of pages that filter them based on intent. The KLT process is the most powerful way to turn ‘so so’ traffic into a small trickle of eager buyers. You have to make sure you pair the right pages with the right traffic with the right intent. Otherwise, you’ll always be stuck trying to fit a square peg into a round hole. It’s just not going to happen.

If you do this right you can turn very, very cheap traffic into high-quality conversions. Unfortunately, many problematic solo ads 2015 advertisers bought did not involve LKT funnel filtering. They just thought that they’re getting a ridiculously-awesome deal and they went all-in. They ended up blowing thousands if not hundreds of thousands of dollars on ads that simply don’t have a decent enough ROI.


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Cheap solo ads that work do exist

A lot of veteran marketers think that hunting for cheap solo ads that work is very similar to hunting for a unicorn. You’re simply looking for something that exists. Well, the good news is cheap solo ads that work do exist. Don’t kid yourself. Just because most solo ad programs out there are very expensive doesn’t necessarily mean that you have to pay through the nose.

There are cheap solo ad options available on the market. What makes them cheap is that most people overlook them. So many advertisers are taken in by big names in the online marketing world that they end up paying top dollar for mediocre results. If you’re sick and tired of throwing good money after bad, pay attention to the information below:

First things first, email traffic is still the best

Why should you look for cheap solo ads? Why should you look for solo ads that work? Very simple: email traffic is still the best. In marketing survey after marketing survey, marketing professionals report that when it comes to conversions, email traffic blows away the competition. That’s right. Even the highly-esteemed and highly-hyped search engine traffic gets left in the dust. Social media traffic doesn’t even compare. If you’re looking for a traffic option that converts time and time again, email traffic is your best option. With that said, it’s too easy to get taken in by all the hype regarding solo ads.

Solo ads can help you explode your profits

Since solo ads do deliver a high return on investment, it doesn’t take a genius to figure out that these types of ads can explode your profits. They can take your sales where it needs to go. The reason why this is the case is that solo ads enable you to maximize your conversion power.

The problem with most solo ads: they are expensive

As exciting as solo ads may be as a traffic option, but they do come with a significant downside: they are not cheap. Indeed, among all other traffic options, solo ads rank up there in terms of expense. Thankfully, this is not a death sentence. While there are many professional solo ad sellers that will try to take your money and rip you off with outlandish fees, the good news is that you don’t have to play this game. You don’t have to play the game to lose. There are sources of cheaper solo ads. The best way to do this is to find bloggers with lists.

There are many bloggers with lists

Regardless of how esoteric your niche otherwise is, you can rest assured that there is a blogger somewhere on this planet that caters to your niche. You can take this to the bank. If enough bloggers focus on your niche, chances are there is a percentage of them who run mailing lists. Your job is to figure out who these bloggers are and get in touch with them. Once you’re able to find them, you can then buy really cheap solo ads from them.

The best part is these are cheap solo ads that work. Why? If you’re dealing with the right blogger they have taken the pains to develop a thriving and engaged community around their content. This level of engagement now transfers over to their mailing list. These blog content and mailing lists, after all, go hand-in-hand. You can piggyback on the quality of this relationship by simply taking out solo ads on these niche bloggers lists. The best part is that you don’t have to pay much money. In fact, a lot of these niche bloggers would be, besides themselves, in joy when you approach them. In many cases, they’re only trying to make money off their lists by announcing new blogposts so the traffic can lead to more AdSense clicks or some other low-value monetization method. If you’re going to be paying a decent, but low amount of money for their ads, they would be more than eager to accommodate you.

Optimize your ads in real-time before going big-time

Do yourself a favor. Once you have identified a cheap source of solo ads in your niche, run small tests. Try to figure out the right combination of words and the right combination of titles and descriptions as well as other ad elements. The more you experiment, the higher the likelihood that you would come up with an ad that works time and time again. You increase the likelihood that your ad will convert at a high rate. The good news is by running these small ads tests at different times, you can see clear patterns. Use these patterns to optimize your ads in real-time before stepping up to a large-scale buy.

Narrow your ad sources to those that provide the best ROI

By this point, you have been advertising at many different bloggers’ lists. At this point, you realized that some blogs convert at a much higher rate than others. You need to be merciless in filtering your solo ad sources. If you did all the steps above properly, you have tapped into a steady and ready base of cheap solo ads that work.
Deepen your relationships

In addition to taking out ads on bloggers’ lists, you should also look into getting into all sorts of cross content promotion deals with your partners. Maybe you should even broker content marketing deals among your other blogs and partners. Whatever you do, keep in mind that your relationships are goldmines. Get ready to mine and produce win/win situations. Real deal makers end up making lots of money because they are able to bring many different people (each with different assets and strengths) to common ground. By occupying the middle, these middlemen make tons of money as their partners create winning relationships. As powerful as email is, what truly makes it powerful is the fact that it is simply a manifestation of the two things you need to succeed in online marketing-trust and relationships. By working this combination, you add value to the end users’ life, you add value to your partners and their partners’ partners. Best of all, you put a smile on your own face.

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How to buy solo ads like a BOSS

If you’re trying to figure out how to buy solo ads the right way, you are reading the right article. You need to do it like a boss or you’re just simply wasting your time. You need to swing for the fences. The good news is that figuring out how to buy solo ads is not rocket science.

You don’t have to have a master’s degree in advance marketing to figure out the intricacies of solo ad dynamics. You just need to follow the steps below. I’ve made these steps as simple as possible. Even if you don’t have all the time in the world, by simply following these steps, you increase the likelihood that you would get the value you’re looking for from your solo ads inventory.

Here are the key steps that you need to take so you will know how to buy solo ads like a boss:

Step 1: Hire a VA to find all related niches and direct niches

Let say your niche is hunting guns. You need to hire a virtual assistant from places like India, the Philippines, Bangladesh, Sri Lanka or any other country that has a huge population of people who speak English as a second language. Not only do you end up saving money hiring those people, but these people are ready, willing and eager to help you out. Find a virtual assistant and get them to study your niche carefully. Once they have a clear idea of your niche, ask them to find all other niches that are related to your target niche. This can be directly related or indirectly related.

Step 2: Train your VA to find blogs in your target niches

Now that your VA has a very clear idea as to what niches are somewhat related or directly related to your target niche, the next step is to look for blogs in those niches. The good news is that there is no shortage of blogs targeting all sorts of niches. There are tons of blogs all over the internet. People start blogs all the time. In fact, according to a New York Times article there are millions upon millions of blogs started every single year. If you train your virtual assistant properly, this person would have no problems finding blogs in your target niche regardless of how esoteric your niche can otherwise be. This is crucial in the process of figuring out how to buy solo ads like a champ.

Step 3: Filter blogs based on whether they have a newsletter or not

By this stage you should have a long list of blogs that are either directly or indirectly related to the niche you’re selling in. Your VA should have come up a list of hundreds, if not thousands, of websites. The next step is to train your VA to filter these blogs whether they have a newsletter or not. This is actually quite simple. They just need to run a keyword search using certain types of software on the content of the blogs on that list. Usually, the search phrase should be “Join our list” or “Become a member of our list” or something like that. Instruct your VA to scrub your blog list based on this very important filter.

Step 4: Gather contact info and send template message to break the ice

Again, at this stage you’re not doing things yourself. At this stage you’re still using the labor of your virtual assistant. Instruct that person to gather the contact information of niche blogs that have a newsletter. Once they have this information instruct your virtual assistant to send a template message or stock message to those bloggers. This will enable you to break the ice and open the possibility of you buying solo ads from them. This is the most crucial step in the process of learning how to buy solo ads in a cost-efficient way.

Step 5: Handle closing deals yourself

It’s too tempting to let your Filipino or Indian virtual assistant handle the whole solo ad deal process by himself or herself. That would lead to a total disaster. There’s just so many other details that you need to be aware of. Don’t be lazy. Handle closing deals yourself. If you handle the deals yourself, you might end up walking away with even better deals. Learn how to lowball the potential solo ad vendors.

I wish I could tell you that you can teach your VA how to close deals. Sadly, my experiences haven’t been all that positive. When it comes to negotiations, you have to learn how to read between the lines. The problem with most VA’s is that they are only looking out for their next paycheck. They will do the bare minimum so as to continue getting paid. Higher value higher analysis tasks don’t appeal to them because they are always asking themselves how much money they can make for as little effort as possible. In light of all this, tasking your VA’s with closing and negotiation tasks will either lead to, at best, mediocre results, or at worst, flat out dead deals. Avoid the temptation of handing closing tasks to your VA’s. I know it’s tempting. I’ve been there myself. Believe, you’ll only have yourself to thank if you handle all closings. You will not only be able to close more deals but you’ll be able to close higher value deals overall.

Keep an eagle eye on ROI and you’ll come out ahead

Always remember that as awesome as traffic may be, your ultimate objective is to put extra dollars in your bank account. Always stick to the basics.

Of course, this means you need to pay attention to return on investment. Just because you got a great deal in a particular niche-related blog doesn’t necessarily mean that you would be making money of that deal. These are two totally different things. Let your ROI guide you and you will come out a winner. This is how to buy solo ads like a champ.

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Why should you advertise only on buyers’ list solo ads?

It’s too easy to drop with ball with solo ads. It really is. This type of advertising is not cheap. Even if you are to go with “cheaper” providers, you might end up losing your shirt. That’s how expensive this solo ad game could be. You really have to know what you’re doing. You can’t play this game without the proper investment of time and energy in the learning curve. You are more than welcome to try, but I’m telling you right now the chances of you losing your shirt are quite high.

With all that said, I can’t emphasize this point enough: you need to buy solo ads only from buyers’ lists. That’s it. That’s all there is to it. Buyers’ lists solo ads destroy the competition, to put it another way. Here are the reasons why:

Conversion is the name of the game

People who advertise online are not doing so because of their health. They’re not shelling out thousands or hundreds of thousands of dollars because they have nothing else better to do. They’re in it to make money. Always remember this: the name of the game is conversion. Sure, getting tons of traffic in a relatively short period of time is exciting, but guess what? Volume traffic, in of itself, is not going to put food on our table. It’s not going to make sure that your kids are clothed and educated. Conversions will. Know the difference. At the end of the day, conversion is the name of the game. Keep a laser focus on this and you have 50% of the game won.

Buyers lists provide proven traffic due to niche specificity

Buyers’ traffic convert because the people who recruit these list members focus on a particular niche. If your product or service is in the same niche, then there’s a high likelihood that their list members would be interested in whatever it is you’re promoting. This is pretty straightforward. It’s a simple matter of matching the right traffic source with the right traffic blend and the right ads.

Buyers’ lists provide proven buyer intent

There’s a reason why people sign up to these lists. They’re not doing so because of their health. They’re not doing so because they try to do the list owner a favor. They’re on the list because they’re looking for certain types of information. They’re on the list because they’re looking for certain types of value. If whatever it is you’re promoting falls strictly within these range of interest, then there’s a strong chance that they would also buy from you. After all, they bought from the list owner before.

As long as you provide products and services that fall within the same niche range as the product and service they bought before, you stand a good chance of also converting this traffic.

Proven buyers’ buying patterns can be reverse engineered

Another great benefit of advertising on buyers’ lists is the fact that they tend to follow a certain pattern when buying stuff. Next time you buy stuff on Amazon, pay attention to your decision-making process. You would realize that certain patterns emerge. If this is true for your, then it’s also true for the people you’re trying to sell to. When you buy solo ads from buyers’ lists, you are put in a position where you can reverse engineer the buying process. Of course, you probably would need to run several test buyers’ list solo ads, but if you are paying attention to the right details, you can quickly and efficiently reverse engineer their buying process.

It’s more cost-effective to split test with buyers’ list traffic

Split testing really all boils down to running different ads at different times. You’re doing this because you are trying to pick up certain conversion patterns. If you buy buyers’ list solo ads, you spend quite a bit less money doing split testing than with other types of lists. The reason should be obvious. You’re jumping through less hoops to convert these people. They’re already interested in whatever it is you’re selling. Now your job is to simply just put the most effective ad in front of their eyeballs to maximize the rate at which they buy.

Not all buyers’ lists are expensive

One of the most common myths regarding buyers’ lists solo ads is that they are necessarily expensive. This is not true. In fact, there are a lot of small-time bloggers that are sitting on highly-lucrative buyers’ lists and they are completely clueless about it. You need to approach those bloggers and buy solo ads. You’d be surprised as to how many of their list members will buy from you. This is a fact. There are lots of bloggers out there who keep a mailing list. A lot of them are simply clueless regarding the commercial value of their lists.

It’s easier to scale up with buyers’ lists

If you want to make more money down the road, you need to scale up. By scaling up, I’m talking about selling one product now and then getting people to sign up to your buyers’ lists so they can then buy more expensive products down the line. If you buy buyers’ lists solo ads, you get them to sign up to your mailing list and then you can then scale them up to more expensive purchases later. This is easier to do if you start with an existing buyers’ list instead of trying to come up with one on your own.

When it comes to making money online, it is too easy to lose money. Sadly, this is the cold hard truth. There are no shortages of ‘easy’ money making traffic schemes. You only need to visit your typical online marketing forum or blog to get more than your fair share of hype. Sadly, the hype is as thick as the real information is scant and comprehensive. Don’t get taken in. Always do your homework and compare notes with people you truly trust.

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The six hallmarks of high-quality solo ads

Let’s get one thing out of the way. The word “quality” is used so much in so many contexts that it runs the risk of being worthless. That’s right. The word “quality” is used almost as often as the word “love.” As you probably already know, when people use the word “love,” a lot of times different people can come to different conclusions. It seems that the word “quality” is suffering from the same issues. People say the word “quality” all the time and until you reach the point where two different people are using the same words, but they actually mean two totally different things.

The bottom line is that quality is subjective. It’s too easy to spend too much money on ads that some people someway think is “quality.” The problem is if you’re going to hang your hat on somebody else’s definition, you are playing the online advertising game to lose. You have to always keep your agenda front and center. You always have to keep your own particular set of needs and your particular circumstances as the primary guidance to your ad-buying decisions. Doing things in any other way can lead to either simply breaking even or losing money. Neither of these situations are profitable.

You have to play the online advertising game to win. Otherwise, you would be better off not playing it at all. If you’re serious about nailing the definition of “quality” as far as high quality solo ads go, pay attention to the following six hallmarks. They are objective enough to give you the concrete guidance you need to make the right informed decision.

Hallmark No. 1 – They deliver the highest ROI

People can say that their traffic is the best. People can claim that they have the best solo ads. Other people can claim that they have high-quality traffic. People are well within their rights to make all these claims. Everybody has an opinion. We can all differ regarding these opinions, but we cannot differ when it comes to ROI.

ROI is numbers-driven, either you made money or not, either you added extra dollars to your bank account or not. This is why I love the concept of ROI. It’s very hard to lie with ROI. It’s very hard to trick people with fake returns on investments. You’re either pregnant or you’re not. So, if you’re serious about defining what high-quality solo ads are, focus on ROI, not just any ROI, mind you, but the highest ROI in terms of the other options available to you. The cream will always rise to the top. Keep that in mind.

Hallmark No. 2 – You paid per placement instead of per click

Another key hallmark of high-quality solo ad sources is that you are able to pay per placement. I cannot insist on this enough. I’ve been burned too many times with per-click deals. You see, when you pay per click, the only person you’re helping to get rich is the ad seller, seriously. You’re not doing yourself any favors. The good news is that there is no shortage of small-time bloggers with mailing lists. They would be ready, willing and eager to sell you solo ad placements on a per-placement basis. Take advantage of that opportunity.

Hallmark No. 3 – They deliver scalable traffic

What’s the point of getting a huge amount of sales one day and zero sales for the rest of the year? It doesn’t make any sense. Even if you run into a really good traffic source if you cannot scale up that traffic, then it’s value to you is quite limited. Sure, most people wouldn’t argue about making a few thousand dollars here and there, but in the big scheme of things, adding a few thousand dollars to your bank account is not going to move the needle as far as your business is concerned.

You need to take things to the next level. What this requires, of course, is scalable traffic sources. I’m not at all saying that you should avoid these sources. What I’m saying is that you need to focus more of your energy on traffic sources that would enable you to scale up.

Hallmark No. 4 – They accommodate a wide range of promotions

As long as you have a laser focus on a tight range of niches, you would be able to make money. This is a key hallmark of high-quality solo ads. The people that sign up to these mailing lists have a wide enough range of predictable interests. This enables you to send marketing materials in such a way that if you don’t convert them in one directly related niche, you can convert them eventually to a related sub-niche. You see, when people look for products and services on line, a lot of the times they actually have subsidiary or supplemental needs. Smart marketers know this. This is why when they’re looking for solo ads, they make sure that these lists can accommodate a wide range of promotions targeting a range of needs.

Hallmark No. 5 – You can run small tests with their providers

Another key hallmark of great provider of solo ad traffic is that you can buy small tests from them. You have to understand that you cannot just put out an ad and expect it to convert at a high rate. While you can get lucky from time to time, that’s not the way to go. The best way is to run small tests, optimize your ad and then scale up once you achieve a high enough conversion rate. That’s how you play the game to win. Partner only with providers that will enable you to do this.

Hallmark No. 6 – There are providers that give excellent advertiser support

In a perfect world, the moment you put out an ad, things will go according to plan. Unfortunately, we don’t live in a perfect world. Things go wrong. In many cases, the best-laid plans often go south. In this situation, it pays off tremendously if the source of the high-quality solo ads you’re buying from practices excellent advertiser support. Insist on this. I’m not just talking about refunds or running your campaign. Again, I’m also talking about traffic providers that are responsive to your needs at a broader level.

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